The Foundation of Jivraj9
In India, chai is an emotion. It begins conversations, brings comfort to quiet moments, and becomes part of everyday life. This understanding lies at the heart of Jivraj9.
Founded by the late Shri Suresh Jivraj Shah, the brand was built on values of integrity, discipline, and quality. His enduring vision was to create tea that people could trust every day, without compromise.
Our Journey in Numbers
Annual production
capacity
Packs sold
every day
Retail outlets
served
Countries Across
global markets
Leadership
Under the leadership of Mr. Viren Shah, Chairman of Jivraj9 Tea Group and Chairman of the Federation of All India Tea Traders Association, the brand has grown steadily in scale and reputation. His experience, clarity in decision-making, and deep understanding of the tea trade continue to guide the group’s long-term direction.
The Next Generation
The brand is further strengthened by the leadership of the next generation, bringing fresh perspective while staying rooted in the values that define Jivraj9.
Mr. Pathik Shah
Executive Director, oversees international operations and global expansion strategies. He holds a Master’s degree in International Business from Regent Business College, London.
Mr. Rushabh Shah
Executive Director, leads sales and marketing initiatives. With a Master’s degree in Family Business Management from SP Jain Institute of Management and Research, Mumbai, he brings strong market insight and strategic thinking to the brand.
The Jivraj9 Legacy
Over the eight decades, Jivraj9 has become a trusted household name through consistent quality, dependable taste, and a wide range of tea offerings. Today, the group serves millions of cups daily and reaches thousands of retail outlets across India and international markets.
Our Process & Facility
Quality at Jivraj9 begins at the source, where tea samples from plantations are evaluated daily by trained tea tasters. Only carefully selected teas are acquired through auctions and blended to deliver consistent taste.
The manufacturing facility in Surat uses advanced blending and packaging systems, supported by an in-house quality control laboratory. End-to-end traceability of raw materials and finished products is managed through SAP-enabled systems, ensuring transparency and precision at every step.